Episode 22

App & Tech Overwhelm – the Lure of Software Vendors

It's the "UK Matters in Accounting" show, every Thursday to 150 countries and 30,000 accounting practitioners, fintech specialists and influencers in the accountancy, CPA and bookkeeping space.

In today's episode 22, "App & Tech Overwhelm - the Lure of Software Vendors" with special guest Lucy Cohen, founder of innovative UK accounting firm Mazuma. https://www.linkedin.com/in/lucycohen

You can also watch this on youtube here: https://youtu.be/IB8K0raG_HY

Key takeaways from this episode include:

what makes choosing the right apps and technology for your accounting firm so difficult and overwhelming

the games software and tech vendors play in attracting accountants to their products and services

the power of intent and strategy accountants need to find the right tech solutions to their key problems

shout out to "When Accounting Firms Put Tech Before Their Clients" with Will Farnell

https://bit.ly/3Wf8HI7

or on youtube:

https://youtu.be/LROntp0DUCA


the fallacy of accountants thinking you need new technology when their current stack might already do the job

great ways accountants can say a polite 'no' to pushy or persuasive tech or software vendors

Thanks to our sponsors Practice Win - the App that brings carefully curated content to the Accounting Profession https://practicewin.co.uk/

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Mentioned in this episode:

Dead Show / YouTube

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About the Podcast

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UK Matters in Accounting
Critical insights, commentary and analysis of key issues, trends, news and events in the accounting and fintech world, specifically for the United Kingdom

Listen for free

About your hosts

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Martin Bissett

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago. Martin now advises both accounting practitioners and FinTech companies alike, at board level.
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Rob Brown

Rob Brown chairs events, panels and networking events globally for the accounting and fintech profession. He is Rob is co-founder of the Accounting Influencers Roundtable (AIR) which runs international virtual speed networking events for the accounting community. To participate, go to https://accountinginfluencers.com/events and book your place at the next gathering. Great to build your personal brand and make valuable industry connections.

Aside from interviewing thousands of accounting experts and influencers, Rob helps accounting firms attract talent through compelling employee advocacy and branding techniques. He is author of the bestselling book Build Your Reputation (Wiley) and his TEDx talk ‘The Personal Brand of You’ has been viewed 400,000 times on YouTube. He is a stroke survivor, has epilepsy, is a committed Christian and has a black belt in kickboxing. He is based in Nottingham UK, home of Robin Hood, plays chess and backgammon, loves orange chocolate and is allergic to grapefruit.